Wüsthof Extra Sharp: A Winning Blend of Art and Functionality

Peter Assenga's Award-Winning Print Advert for Wüsthof Chef's Knife

The inspiration behind the Wüsthof Extra Sharp advert is as intriguing as the design itself. Assenga drew from the predatory analogy to dramatize the sharpness of the chef's knife. He likens the knife to a T-rex, capable of effortlessly slicing through large chunks of meat. This concept is visually driven, capturing the essence of the product and its function in a striking and memorable way.

What sets the Wüsthof Extra Sharp advert apart from others is its unique approach to showcasing the product. The design brief required a visually driven print advert that encapsulates the essence of the product and its function. Assenga's response was a design that not only meets these requirements but also pushes the boundaries of conventional advert design.

The realization of the Wüsthof Extra Sharp advert was a meticulous process. Assenga shot several knives in a studio against a dark background to find the "hero knife". Lighting the shiny parts of the knives was a challenge due to their reflective nature. However, Assenga's expertise in Adobe Photoshop allowed him to manipulate the images to perfection, resulting in a visually striking advert.

The Wüsthof Extra Sharp advert was created in Stellenbosch, South Africa, over a period of two weeks. Assenga worked closely with Creative Director Caroline Piotrowski to bring the concept to life. The result is a print advert that is as visually captivating as it is effective in communicating the product's features.

The Wüsthof Extra Sharp advert has been recognized for its outstanding design and innovation with a Silver A' Design Award. This award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The award is a testament to Assenga's skill and the effectiveness of his design in conveying the sharpness and precision of the Wüsthof chef's knife.